About the project
Welcome to the thrilling world of Nissan Formula E, where innovation meets adrenaline on the fast lanes of sustainable racing. Picture the futuristic electric race car, silently slicing through city streets, embodying Nissan's commitment to a greener and more exhilarating future.
In this captivating narrative, each race becomes a chapter in the story of pushing boundaries and pioneering electric mobility. Nissan Formula E isn't just a race; it's a dynamic journey towards sustainable speed, where the hum of electric engines echoes the harmonious balance between cutting-edge technology and eco-conscious performance. Join us as we redefine racing, one electrifying lap at a time.
Taking the helm as the sole creative lead, I dived into this project, orchestrating both the digital and print aspects. My responsibilities spanned the digital landscape, where I crafted assets for DOOH, social media, and online banners and ads. Simultaneously, I made my mark in the print arena, overseeing media like OOH displays and vehicle wraps. As the art director, my role was to ensure a cohesive and impactful visual presence across both digital and print mediums, bringing creativity to every pixel and print detail.
Client: Nissan
Year: 2023






