Within this project, I played a pivotal role in reshaping their online identity during the rebranding process. Tasked with crafting a new Social Media presence, the mission was to create a more personalized image. The objective was clear: to establish a connection with their customers that felt more relatable, recognizable, and approachable than the corporate facade of the past. Through innovative mockups and strategic online showcases, the goal was not just a visual transformation but a narrative shift towards a more engaging and humanized representation of Kathrein Privatbank AG.